Hello, I'm Fransuel
Brazilian-based Design Leader
I'm also teacher and mentor
I'm a digital product designer with almost 15 years of experience, 8 of them working with design and innovation leadership and another 4 on Artificial Intelligence projects. I help creating strategies for Artificial Intelligence projects connecting user's needs with the technical possibilities, aiming to eliminate communication gaps and creating product opportunities.
Get in TouchAcademic Experience
PUC Paraná
Bachelor degree in Graphic Design (2011)
Mackenzie
Specialization in Project Management (2019)
IGTI - XP Educação
MBA in Interaction Design (2020)
University of Akron
Executive MBA in Project Management (2023)
Other courses
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Product Owner - Impacta Tecnologia, 2020
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Product Leadership - How Bootcamps, 2020
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Product Discovery - How Bootcamps, 2020
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UX Strategy - Mergo User Experience, 2020
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How To Build Digital Products - Product School, 2020
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Product Owner - University of Akron, 2023
Vivo
The biggest Telco in LatAm and one of the biggest in the world
I lead initiatives for four squads in B2B segment, digital channels and AI. Working with cultural and digital transformation alongside product, technology, business and data science.
Case Available
Nubank
The biggest bank in LatAm and one of the biggest in the world
I helped the development of AI solutions for internal and external customers.I also worked with global product teams to ideate how to platform AI solutions for Brazil, Mexico and Colombia.
Case Available
IronHack
One of the most important UX and Tech schools worldwide
Lead teacher for the part time formation course in UX/UI Design, I guided classes of research, strategy, visual and business. IronHack is a Global Tech School ranked top 2 worldwide.
Case Available
Kunumi
Kunumi is one of the fastest growing company of AI in Brazil
I manage technology projects based on Artificial Intelligence for national clients. I help to develop valuable solutions through methodologies and good design practices.
Case Available
Banco Original
Original is the first digital bank in Brazil and led the change in the sector
Overseeing the Design Team in the technical orientation of demands, as well as in aligning the business strategies with the product. Guided the most-profitable project of the bank in 2021.
Case Available
CI&T
CI&T is a global company of digital transformation and top in the sector
I lead initiatives for four squads in B2B segment, digital channels and AI. Working with cultural and digital transformation alongside product, technology, business and data science.
Case Available
Semantix
Semantix is a global data partner that builds through data empowerment
I led a thriving environment to innovation through methodologies that ease the co-creation for Design and Artificial Intelligence, facilitating the communication with product and technology.
Case Available
MarketUP
MarketUP is one of the most promissing scaleups in Brazil
I led the design team and helped to implement a new e-commerce for the company. I was also responsible for build an ERP software and cash flow management systems.
Case Available
Design applied to Artificial Intelligence
How to achieve significant results with emerging technologies.
Read the article
Human Centered Design x Possible Design
Does the concept of Human Centered Design truly reflect the role of the designer or are we overestimating the profession?
Read the article
Getting the best insights for your discovery process
How to make the main pearls of the discovery process emerge amidst several other insights?
Read the articleTestimonials
Isabella Paiva
Program Manager at IronHack
Working with Fransuel was one of the most peaceful experiences I've ever had! Autonomous and extremely calm, his contributions were always made with empathy, non-violent communication and care for the team! Looking forward to working together again in the future 🍀
Rafaela Silva
UX/UI Designer
Fransuel was my UX/UI design teacher from January to June ‘23. He has a vast experience in web design in all its forms, and was exactly the mentor I hoped he would be when started the bootcamp. He also encouraged us to always consider market needs when designing products. This approach served to get us ready for product design in the real world, which is often quite different from theory.
Danyela Guedes
Senior Product Designer
Fransuel was very important for my development. He is that rare type of leader who understands the practical aspects very well and has a lot of tact to help his peers grow. He has the profile of a teacher who cares and wants everyone to grow with him. Very happy for the opportunity to work with someone who brings so much.
Isabella Alves
UX Researcher / Research Ops
Fransuel is an amazing person and a great lead. He is always present, ready to help and teach. He is a lead that encourages the team to be better every day, provides us with great reflections, helps with our technical development because he has a super command of UX and products. It's a pleasure to work with him.
Elder Fleming
Front End Developer
Even though it was a brief period, working with Fransuel was an incredible opportunity. Great manager at etime, he managed to demonstrate his way of working, always seeking the best practices, giving the area a lot of visibility across the entire company. He is a very fair person, always willing to listen to what the team has to say and help in any way possible to resolve problems. Professional of the highest level! I hope to have the opportunity to work together again in the future!
Idevã Batista
UX Lead
Working with Fransuel was a privilege, a great UX team manager. In addition to his calmness and sense of justice - skills that make him a good team leader - he is a person who knows how to unite a team and get the best out of it.